My Google Ads Portfolio

 

About Me

Hi, I’m Bo Madna

A results-driven digital marketer with a focus on paid search and performance campaigns. I help businesses grow through strategic Google Ads management, analysis, optimization, and ROI-focused execution.

I bring a mix of hands-on campaign experience, a love for testing and iteration, and a commitment to continuous learning. Currently open to opportunities in PPC or freelance collaborations.

 

Campaign 1: Local Dentist (Lead Generation)

Date: March 20, 2025
 Objective: Generate new patient inquiries
 Duration: 4 weeks
 Landing Page: Existing page (not optimized for conversions)

📊 Key Metrics:

    • Impressions: 1,110

    • Clicks: 90

    • Click-Through Rate (CTR): 8.13%

    • Average Cost Per Click (CPC): CHF 4.93 ($5.99)

    • Total Spend: CHF 444 ($539.86)

    • Conversions: 1

💡 Takeaways:

    • Solid CTR and relevant traffic.

    • Landing page lacked a clear CTA, trust signals, and structure, limiting conversion performance.

    • Recommended improvements, but the client chose not to implement changes.

    • Collaboration and feedback are crucial for campaign success.

 

Campaign 2: BootCarePro (E-commerce)

Date: December 8, 2024
Objective: Drive targeted traffic to an e-commerce website
Duration: 14 days
Daily Budget: $1.00/day

 📊 Key Metrics:

    • Impressions: 2,348

    • Clicks: 168

    • Click-Through Rate (CTR): 7.16%

    • Average Cost Per Click (CPC): CHF 0.86 ($0.95)

    • Total Spend: CHF 143.81 ($162.63)

✅ Highlights:

    • Strong engagement at a low cost.

    • Steady impression volume and solid CTR show strong ad relevance.

    • Used GA4 + Google Tag for tracking.

    • Tested different landing pages to compare conversion impact.

 

Campaign 3: SoloDogWalks (Bilingual Campaigns – English & German)

English Campaign: December 8, 2024

    • Impressions: 172

    • Clicks: 26

    • CTR: 15.12%

    • Avg. CPC: CHF 3.49 ($4.22)

    • Spend: CHF 90.66 ($109.66)

    • Conversions: 2

    • Conversion Rate: 7.69%

    • Cost per Conversion: CHF 45.33 ($54.82)

German Campaign Update: March 20, 2025

    • Impressions: 228

    • Clicks: 32

    • CTR: 14.04%

    • Avg. CPC: CHF 4.30 ($5.20)

    • Spend: CHF 137.46 ($166.20)

    • Conversions: 0

Tracking:

✅ Highlights:

    • High CTR in both English (15.12%) and German (14.04%) campaigns, well above industry averages.

    • 2 confirmed conversions in the English campaign, validating campaign effectiveness.

    • Successfully managed bilingual campaigns, demonstrating ability to target diverse markets.

    • Implemented conversion tracking to monitor results across languages.

    • Precise targeting with small campaigns for better data accuracy and control.

💡 Takeaways:

    • The English campaign showed clear ROI, with a strong conversion rate and cost per conversion within acceptable ranges.

    • The German campaign had great engagement but no conversions, indicating a need to review the landing page experience or offer.

    • Conversion tracking provided valuable insights, reinforcing the importance of measuring more than just clicks.

    • Future optimizations should include landing page improvements and testing different offers or ad creatives for the German audience.

 

Let’s Collaborate — Free PPC Support for Small Businesses

I’m currently open to partnering with 1–2 small businesses to set up and manage Google Ads campaigns — completely free of charge.

This is ideal for you if:

  • You’re already running ads but unsure what’s working

  • You’ve been curious about Google Ads but haven’t started

  • You’re open to collaborative feedback and data-backed strategy

What I bring to the table:

  • Complete Google Ads setup (Search & Performance Max)

  • Keyword and competitor research

  • Ad creation and A/B testing

  • Ongoing budget and bid management

  • Transparent reporting and insights

Why free? Because I’m passionate about helping business owners grow — and I’m building strong proof-of-work along the way.

Interested? Let’s talk

📬 me@bomadna.com

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